In 2019, Careem was acquired by Uber for $3.1 billion USD, solidifying their position as the biggest unicorn in the Middle East. As a critical part of their growth strategy in Kuwait was creating brand awareness across different age groups and socio-economic backgrounds. Centered around a strong and multi-faceted slogan, we, at Yellow Submarine, came up with a campaign that encapsulates the values of Careem – reliability, safety, and convenience. Speaking directly to the customer, it conveys a broader commitment to delivering exceptional service and meeting customers’ needs.
Extending the meaning of the slogan to helping customers achieve their dreams, Careem positions itself as a supportive partner that goes beyond transportation. It demonstrates a commitment to understanding and empowering customers’ aspirations, offering reliable, safe, and convenient services that contribute positively to their journey towards success.
