Having established Careem as a trustworthy and reputable brand in the Kuwait market, we aimed to leverage this awareness to drive greater customer acquisition. The campaign focused on encouraging existing users to stay loyal to Careem and use it regularly. By featuring simple, relatable scenarios with a touch of humor, we connected with people on an emotional level, inspiring them to take action and choose what’s best for them – whether it’s convenience, savings, comfort, or safety. Careem is just one tap away!
Studies show that the higher cost of rides is the primary reason users hesitate to book a Careem, as they perceive it to be less affordable compared to hailing a street taxi. With this in mind, our goal is to highlight the added convenience and comfort that come with paying just a little more. We want to remind users that it’s worth prioritising their own needs – that they truly deserve the best – and that Careem is always dedicated to putting them first.
Why compromise on comfort, time, and peace of mind when you deserve better?
With Careem, you choose yourself – because you’re worth more than unnecessary stress.
This campaign taps into self-worth and personal value, positioning Careem as the obvious choice for those who prioritise themselves – their comfort, time, and financial well-being.
Human Insight-Driven
People in Kuwait are busy and tired of everyday inconveniences—this campaign speaks directly to them.
Emotionally Compelling
It makes people realize they deserve better.
Shareable & Viral Potential
The VIP stunt & funny social videos encourage organic engagement.
Loyalty Messaging Integrated
The campaign naturally leads into Careem+ benefits.
