Seeking for years in numerous countries and through countless fairs, Sheikha Intisar was unable to find jewelry she felt one with. A brand that did not just create jewelry but also left a positive effect on the person. So she decided to take things into her hands.

Sheikha Intisar’s first creation was an amulet that reminded her to shine with Self-Love. Having discovered that jewelry is something she can emotionally connect with, make her feel beautiful, confident and loved inside, she desired to share these powerful emotions with others.