- March 26, 2019
Challenge
Boodai Aviation Group, Kuwait’s leading travel services provider wanted to create a rate card that appropriately displayed its services. Since the services that Boodai Aviation Group offers are very diverse, it wanted to create a rate card that would effectively allow clients to pick the services they need, but also easily understand the variety at hand.
Thinking
Our goal was to not just inform the prospective client of the variety of services, but also make the process of selection simple, fun and entertaining. We wanted the rate card to symbolize that Boodai Aviation Group were business leaders and partnering with them would be an opportunity not to be missed.
Result
We took inspiration from the widely renowned board game Monopoly, to create a rate card that showed the variety, tiers, and levels of marketing opportunities with Boodai Aviation Group. At the same time, making the entire decisionmaking process fun and interesting for the prospective client.
- Board game
- Brochure
