One of the UK's most loved franchises recently landed in Kuwait. Considering it's popularity in the country, regular travellers to London would embrace the news with open arms. This meant the announcement on social media would be an integral moment in the launch campaign. It had to be local yet true to the mother brand. That's where we came in! Yellow Submarine's extensive knowledge of the local market and in-depth study of the brand guidelines led to a unique, effective introduction, staying true to Pret's familiar flavour that everybody loves!