Sultan
Your Neighborhood Grocer
We see a young Kuwaiti couple walking together, arm in arm, pushing a Sultan trolley. Classical music plays in the background (similar to Litvinovsky's "Happily Ever After") as they walk down the aisles, selecting items delicately, their noses slightly up like royalty. The wife picks a box of imported Colman's Garlic & Herb Roast Chicken Seasoning Mix from a shelf saying "poulet de Bresse for dinner?". The husband trying to keep up says "Oui, oui!" as they both burst out laughing. "Let's stay in character", he says, as they both straighten up again, carrying on in the same mood.
Cut to: Sultan logo with VO: "At Sultan, we bring the world to your table. Delight your senses as you explore our range of exclusive and new
imports."
Cut to: Couple walking out of the store, waving to the staff
Sultan Market
The Choice for Value
A big Arab expat family enters Sultan Market. Their faces look determined - as if they have prepared for this moment several times. They huddle up as the mother briefs them on what is required. Each one has a task and knows exactly what to do. The children are excited and pumped up to execute the plan! We hear a whistle followed and football-mood music as the kids run away with trolleys!
The mother looks at the father and says "Are you ready?" and he pulls out his wallet confirming he is there to do his part. This is followed by cut-scenes of sports-like shots of the kids running through the aisles, filling up their trolleys as per the list given to them. They all rush back almost simultaneously to where their parents are waiting. We hear the whistle again and they all cheer for each other.
Cut to: Sultan Market logo with VO: "Sultan Market. Big families, big choices, big savings. Everything you need, right here."
Cut to: Sultan Market staff gives high-fives to the family on their way out for an impressive shopping performance
Sultan Express
Your Quick-stop Shop
